Business Credibility Blueprint: 8-Step Programme

– Posted in: Business, Marketing, Presentations, Psychology, Success, Training, Wellbeing

Whether starting a business or refreshing an existing one, the 8-step ‘Business Credibility Blueprint’ coaching programme gives an immediate experience of business achievement. Step 1. The product of confidence This step is about understanding the three psychological principles that are the keys to personal performance, enabling a person to: • identify their value • uncover their innate confidence • turn their idea, passion, and talent into a product. Having confidence in a product is the foundation of a business that can create value for all involved. Step 2. Why people pay Building on a foundation of confidence, the next step is to detail the reasons why someone will invest their […]

A pervasive misunderstanding.

– Posted in: Psychology, Success

I don't know why I am still surprised when people give me examples of extreme life situations that would horrify anyone. This often happens when I explain, a principal based understanding, of how Thought can have an incredible impact on a person's confidence, happiness, motivation and creativity. I know, with certainty, that any feeling I am experiencing - from moment to moment - is driven by what I'm thinking at that moment. Why would I say that? Here, to quotes a famous advertising campaign, is the science... A 'feeling' is my conscious awareness of changes in my body chemistry (hormones; adrenaline, endorphins, etc.). I can feel a knot in my […]

Business Credibility Blueprint.

– Posted in: Business, Free Video, Marketing, Presentations, Psychology, Success, Training, Video, Wellbeing

Do you work on your own? Or, maybe, you're thinking of starting your own business. You can avoid the problems that cause many businesses to fail within 2 to 5 years... The Business Credibility Blueprint.. In 2008, after having coached people about motivation, achievement and presentation skills - for 8 years, I left full-time employment to work for myself. Within a few months, I realised how little I knew about running a business. So, I had to learn very quickly. I started by developing a marketing message. I learnt that marketing has a 'syntax', and that it was not the black art that I feared it was. I learnt how […]