Name your product

– Posted in: Business, Free Video, Marketing, Success, Video

Many consultants, or business owners, will be familiar with this question: "So, what is it that you do again?" When meeting people at a networking event it can be difficult to keep track of who does what. This is especially true at events where each attendee gets a chance to do a 'one minute pitch'. You can make it easier on your fellow networkers by having a product name that is both descriptive and simple to remember. I does not matter if you have a range of products or services, it turns out that having a signature product is the best way to become known as a key person of […]

Business Credibility Blueprint: 8-Step Programme

– Posted in: Business, Marketing, Presentations, Psychology, Success, Training, Wellbeing

Whether starting a business or refreshing an existing one, the 8-step ‘Business Credibility Blueprint’ coaching programme gives an immediate experience of business achievement. Step 1. The product of confidence This step is about understanding the three psychological principles that are the keys to personal performance, enabling a person to: • identify their value • uncover their innate confidence • turn their idea, passion, and talent into a product. Having confidence in a product is the foundation of a business that can create value for all involved. Step 2. Why people pay Building on a foundation of confidence, the next step is to detail the reasons why someone will invest their […]

A pervasive misunderstanding.

– Posted in: Psychology, Success

I don't know why I am still surprised when people give me examples of extreme life situations that would horrify anyone. This often happens when I explain, a principal based understanding, of how Thought can have an incredible impact on a person's confidence, happiness, motivation and creativity. I know, with certainty, that any feeling I am experiencing - from moment to moment - is driven by what I'm thinking at that moment. Why would I say that? Here, to quotes a famous advertising campaign, is the science... A 'feeling' is my conscious awareness of changes in my body chemistry (hormones; adrenaline, endorphins, etc.). I can feel a knot in my […]