How does 15% equal 131%? Six areas to increased profit.

– Posted in: Business, Marketing

There are six areas in a business in which you can make changes and increase your profit. I have listed the areas below, along with some examples of the changes that could be made: 1. Increase the number of people who receive your message - By adding a video (or improving the existing one) on your web site - By carefully choosing the words in the titles of your marketing emails 2. Increase the number of people who take action on your message (your ‘leads’) - By giving immediate value and a compelling call to action 3. Increase your conversion rate (the number of enquires converted into customers) - By […]

Voice tonality and influence.

– Posted in: Business, Presentations, Success

While discussing the use of specific patterns of language, at a recent meeting I hosted about NLP, I suggested that, in order to emphasise a phrase or a specific word, a person could make it stand out from the rest of the sentence by using an ‘analogue mark’. This could be a gesture, the raise of an eyebrow or, as I recommended, a lowering of voice tonality and an increase in its resonance - by ‘talking from your diaphragm’. When someone asked why this would be effective, I explained that ‘bathing someone in resonance’ enables them to feel your words. This increases the impact of the words because they are […]

Essex NLP and the Three Principles of Innate Health – Meetup group.

– Posted in: Business, Psychology, Wellbeing

I have just started a Meetup group that is, effectively, a 'Mastermind Group' investigating principle based psychology, Neuro-linguistic programming (NLP) and trance states, to generate balance and success. The members learn how to create amazing possibilities for their future: • multiple income streams • powerful presentation skills • confidence • happiness • self-esteem and a serenity of spirit • decreased levels of stress • a desirable work–life balance • self-reliance • motivation • a secure belief in the ability to create success in every area of life. No knowledge is required - just a curiosity to learn. Gaining control over ‘State of Mind’ is the key to create an immediate […]

A thought development experiment: What possibilities will you create in the next seven minutes?

– Posted in: Business, Psychology, Wellbeing

Hi, Steve here. I have something cool for you to try. What are two powerful questions that, when asked, increase your ability to create success - every time you use them? What are the questions that focus the minds’ of everyone involved and often initiate creative conversations? • “What do you want?” • “How will you know when you’ve got it?” The power lies in the thoughts, ideas and resulting conversations, the questions initiate. When used elegantly and with careful intent they encourage creativity, accountability and confidence. Here is a more focused rendition of the first question. I ask this at the beginning of a meeting: “If you could get […]

Presenting and coping with nerves.

– Posted in: Business, Presentations, Training, Wellbeing

I recently did a presentation that did not go as I had anticipated. As soon as I started to speak, I began to feel slightly nervous. I would describe my experience as suddenly slipping into a poor quality of thought. I think that the actor George Jessel (1898–1981) described my situation very well: “The human brain starts working the moment you are born and never stops until you stand up to speak in public.” My presentation was about the structure of presentations so; I was effectively, standing up to tell people how to do presentations. As I started to speak, I had a thought: I would not be able to […]

“I know” verses “What do you think?”

– Posted in: Business, Psychology, Success

Why are the words “I know” so limiting and the words “What do you think?” so powerful? I have just seen a Youtube video by Tom Peters, entitled “LEADERSHIP: 4 Most Important Words.” In the video, Tom says “...if you're really interested in engaging your workforce, you'll use four simple words – “What do you think?” While watching Tom’s video I remembered the exact opposite of Tom’s paradigm. It was a time when I told my father that I enjoyed listening to Alistair Cooke’s, BBC radio broadcasts, entitled ‘Letter from America’. My Dad was surprised. At the time, I had not realised that Alistair Cooke had been broadcasting since 1946! […]

How to set objectives for presentations and training sessions

– Posted in: Business, Presentations

The best way to charge a premium for a presentation or training programme is to have clearly defined objectives. The concepts are equally applicable to an induction process (when someone joins a company or department) and to goal setting. Anyone who wishes to be seen as experienced professional needs to be aware of how to create a message that effectively introduces a presentation, training session or induction. When explaining the importance of objectives, and how to create them, the range of things I cover are: • The importance of defining objectives • How to classify objectives • The three domains of learning • The three factors affecting objectives

How to give presentations with confidence and power (Part 1).

– Posted in: Business, Presentations, Video

In this video, I show you how to give presentations with confidence and power. With a little planning, rehearsal and a structured approach, it is possible for anyone to deliver a professional presentation. Barack Obama, Robin Williams and Jonathan Ross all got their success by talking to every increasing groups of people. Being able to talk with ease in front of a group of people is a useful skill for creating success in business. There should be three sections to any presentation: • Introduction (I.N.T.R.O. Interest, Need, Title, Range, Objectives) -- tell them what you are going to say • Message (main body) -- tell them • Summary (including call […]

How to deliver an effective marketing message.

– Posted in: Business, Marketing, Video

In this video, I show you how to deliver a marketing pitch that has clarity, credibility and relevance. The following seven-point marketing structure covers the key messages that need to be that communicated: 1. With whom do you work? Who is your target market? 2. What problem do they have? 3. Why are you credible? What makes you the expert? 4. What process do you use? 5. What are the results (that solve their problems)? 6. What success stories do you have? 7. Lastly, a call to action (booking a conversation, etc.) This structure enables you to create a marketing pitch that you will be able to deliver in a […]