Many consultants, or business owners, will be familiar with this question: "So, what is it that you do again?" When meeting people at a networking event it can be difficult to keep track of who does what. This is especially true at events where each attendee gets a chance to do a 'one minute pitch'. You can make it easier on your fellow networkers by having a product name that is both descriptive and simple to remember. I does not matter if you have a range of products or services, it turns out that having a signature product is the best way to become known as a key person of […]
Whether starting a business or refreshing an existing one, the 8-step ‘Business Credibility Blueprint’ coaching programme gives an immediate experience of business achievement. Step 1. The product of confidence This step is about understanding the three psychological principles that are the keys to personal performance, enabling a person to: • identify their value • uncover their innate confidence • turn their idea, passion, and talent into a product. Having confidence in a product is the foundation of a business that can create value for all involved. Step 2. Why people pay Building on a foundation of confidence, the next step is to detail the reasons why someone will invest their […]
Do you work on your own? Or, maybe, you're thinking of starting your own business. You can avoid the problems that cause many businesses to fail within 2 to 5 years... The Business Credibility Blueprint.. In 2008, after having coached people about motivation, achievement and presentation skills - for 8 years, I left full-time employment to work for myself. Within a few months, I realised how little I knew about running a business. So, I had to learn very quickly. I started by developing a marketing message. I learnt that marketing has a 'syntax', and that it was not the black art that I feared it was. I learnt how […]
I just sent an email to someone that included the sentence “I believe that you are at an exciting stage in your life - with your new understanding of the ‘inside-out’ nature of reality.” I know some people, who have not experienced the benefits of understanding how the mind works, might question my use of the phrase “exciting stage in your life”. However, I found that my understanding of the ‘Three Principles’, from which we experience life, has increased my levels of productivity and well-being beyond anything I could have imagined. Most of us, whether in a business context or not, are just scratching the surface of the potential of […]
I have noticed that many people who are successful in life seem to be good at public speaking. This is no coincidence really, because the attributes of a good speaker are the same attributes needed for a successful business. The eight attributes of success. Numerous business owners have a useful skill – a valuable skill – that can help a lot of people. They are passionate about communicating the knowledge they have, and love what they do. However, they have a one major difficulty: Not enough potential customers. And to overcome this difficulty, some presentation skills are essential. Marketing yourself, and your ideas, is a key function in any business. […]
My objective, for this video, is for you to have a new understanding that will impact you every time you stand up in front of large groups of people.
In this video, I show you how to give a presentations with confidence and power. With a little planning, rehearsal and a structured approach, it is possible for anyone to deliver a professional presentation. Also, I show you how to deliver a marketing pitch that has clarity, credibility and relevance. Barack Obama, Robin Williams and Jonathan Ross all got their success by talking to every increasing groups of people. Being able to talk with ease in front of a group of people is a useful skill for creating success in business. There should be three sections to any presentation: • Introduction (INTRO) -- tell them what you are going to […]
There are six areas in a business in which you can make changes and increase your profit. I have listed the areas below, along with some examples of the changes that could be made: 1. Increase the number of people who receive your message - By adding a video (or improving the existing one) on your web site - By carefully choosing the words in the titles of your marketing emails 2. Increase the number of people who take action on your message (your ‘leads’) - By giving immediate value and a compelling call to action 3. Increase your conversion rate (the number of enquires converted into customers) - By […]
In this video, I show you how to deliver a marketing pitch that has clarity, credibility and relevance. The following seven-point marketing structure covers the key messages that need to be that communicated: 1. With whom do you work? Who is your target market? 2. What problem do they have? 3. Why are you credible? What makes you the expert? 4. What process do you use? 5. What are the results (that solve their problems)? 6. What success stories do you have? 7. Lastly, a call to action (booking a conversation, etc.) This structure enables you to create a marketing pitch that you will be able to deliver in a […]
It took me a long time to understand the component parts of an "Audio Logo". It turned out to be a lot simpler than I thought.....