Psychology

Use the difficulty

– Posted in: Business, Marketing, Presentations, Psychology, Success, Training, Wellbeing

I have built my business on something that was so difficult, for me, I never thought I could ever do it. It turns out that a person can use a difficulty to create amazing, and successful, results. I have been listening to Michael Caine, this week, reading from his autobiography 'Blowing the bloody doors off' as part of BBC radio 4's 'Book of the week' (I bought the book). I was fascinated by his description of his journey to becoming an actor.  He also describes a philosophy that he uses, in his life, and that he has taught his children. He learnt this philosophy as a young actor - during […]

Fortune favours the prepared.

– Posted in: Business, Marketing, Presentations, Psychology, Success, Training, Wellbeing

I made a mistake, before Christmas, that probably has cost me a consultancy. However, I've learnt something that means I will increase my income for the future. Someone saw me performing magic, for some of my granddaughter's friends, whilst I was chaperoning her in at a birthday party. One of the mother's asked "Do you offer training in magic?" I replied with something very helpful, that I thought would be a good starting point for a sale (in very specific kind of presentation training) but I just might have well said "No". In hindsight, I should have said something like "Yes. I have a 2 session foundation training for £120. […]

Business Credibility Blueprint: 8-Step Programme

– Posted in: Business, Marketing, Presentations, Psychology, Success, Training, Wellbeing

Whether starting a business or refreshing an existing one, the 8-step ‘Business Credibility Blueprint’ coaching programme gives an immediate experience of business achievement. Step 1. The product of confidence This step is about understanding the three psychological principles that are the keys to personal performance, enabling a person to: • identify their value • uncover their innate confidence • turn their idea, passion, and talent into a product. Having confidence in a product is the foundation of a business that can create value for all involved. Step 2. Why people pay Building on a foundation of confidence, the next step is to detail the reasons why someone will invest their […]

A pervasive misunderstanding.

– Posted in: Psychology, Success

I don't know why I am still surprised when people give me examples of extreme life situations that would horrify anyone. This often happens when I explain, a principal based understanding, of how Thought can have an incredible impact on a person's confidence, happiness, motivation and creativity. I know, with certainty, that any feeling I am experiencing - from moment to moment - is driven by what I'm thinking at that moment. Why would I say that? Here, to quotes a famous advertising campaign, is the science... A 'feeling' is my conscious awareness of changes in my body chemistry (hormones; adrenaline, endorphins, etc.). I can feel a knot in my […]

Business Credibility Blueprint.

– Posted in: Business, Free Video, Marketing, Presentations, Psychology, Success, Training, Video, Wellbeing

Do you work on your own? Or, maybe, you're thinking of starting your own business. You can avoid the problems that cause many businesses to fail within 2 to 5 years... The Business Credibility Blueprint.. In 2008, after having coached people about motivation, achievement and presentation skills - for 8 years, I left full-time employment to work for myself. Within a few months, I realised how little I knew about running a business. So, I had to learn very quickly. I started by developing a marketing message. I learnt that marketing has a 'syntax', and that it was not the black art that I feared it was. I learnt how […]

Principle based psychology in business

– Posted in: Business, Marketing, Psychology, Success, Training, Wellbeing

I just sent an email to someone that included the sentence “I believe that you are at an exciting stage in your life - with your new understanding of the ‘inside-out’ nature of reality.” I know some people, who have not experienced the benefits of understanding how the mind works, might question my use of the phrase “exciting stage in your life”.  However, I found that my understanding of the ‘Three Principles’, from which we experience life, has increased my levels of productivity and well-being beyond anything I could have imagined. Most of us, whether in a business context or not, are just scratching the surface of the potential of […]

How to be Successful

– Posted in: Music, Psychology, Success

I have recently seen one of my favourite musicians, Steve Vai, on YouTube with a video entitled "How to be Successful". During the video, he explains how creating success is really about your 'thinking', and about creating a 'vivid mental representation' of your authentic genuine desire. Whatever you think of his music, his mastery of the guitar is obvious. His talk is focused at playing the guitar, but the underlying principles can be applied to any creative process. Heavy rock jazz might not be ‘your thing’ but even my mother could appreciate the musicianship (on the inserts he seems to be miming to a live recording he did in Argentina). […]