Many consultants, or business owners, will be familiar with this question: "So, what is it that you do again?" When meeting people at a networking event it can be difficult to keep track of who does what. This is especially true at events where each attendee gets a chance to do a 'one minute pitch'. You can make it easier on your fellow networkers by having a product name that is both descriptive and simple to remember. I does not matter if you have a range of products or services, it turns out that having a signature product is the best way to become known as a key person of […]
Do you work on your own? Or, maybe, you're thinking of starting your own business. You can avoid the problems that cause many businesses to fail within 2 to 5 years... The Business Credibility Blueprint.. In 2008, after having coached people about motivation, achievement and presentation skills - for 8 years, I left full-time employment to work for myself. Within a few months, I realised how little I knew about running a business. So, I had to learn very quickly. I started by developing a marketing message. I learnt that marketing has a 'syntax', and that it was not the black art that I feared it was. I learnt how […]
In this video, I discuss the standard NLP model, Trevor Silvester's Memory Matrix and the Neuro-logical levels model from Robert Dilts. My objective for this video (recorded several years ago) was to describe my understanding of the underlying principles on which Neuro-linguistic programming is based and how it integrated in to my new understanding of the Three Principles. However, The Three Principles has had a more positive effect on my life than anything I have experienced with NLP. I was thinking of clipping the last few seconds or adding some clarification. I decided to leave it as it as a snapshot of my development.
In this video, I show you how to give a presentations with confidence and power. With a little planning, rehearsal and a structured approach, it is possible for anyone to deliver a professional presentation. Also, I show you how to deliver a marketing pitch that has clarity, credibility and relevance. Barack Obama, Robin Williams and Jonathan Ross all got their success by talking to every increasing groups of people. Being able to talk with ease in front of a group of people is a useful skill for creating success in business. There should be three sections to any presentation: • Introduction (INTRO) -- tell them what you are going to […]
In this video, I show you how to give presentations with confidence and power. With a little planning, rehearsal and a structured approach, it is possible for anyone to deliver a professional presentation. Barack Obama, Robin Williams and Jonathan Ross all got their success by talking to every increasing groups of people. Being able to talk with ease in front of a group of people is a useful skill for creating success in business. There should be three sections to any presentation: • Introduction (I.N.T.R.O. Interest, Need, Title, Range, Objectives) -- tell them what you are going to say • Message (main body) -- tell them • Summary (including call […]
In this video, I show you how to deliver a marketing pitch that has clarity, credibility and relevance. The following seven-point marketing structure covers the key messages that need to be that communicated: 1. With whom do you work? Who is your target market? 2. What problem do they have? 3. Why are you credible? What makes you the expert? 4. What process do you use? 5. What are the results (that solve their problems)? 6. What success stories do you have? 7. Lastly, a call to action (booking a conversation, etc.) This structure enables you to create a marketing pitch that you will be able to deliver in a […]
It took me a long time to understand the component parts of an "Audio Logo". It turned out to be a lot simpler than I thought.....
Researcher Robert Cialdini identified 'Six Weapons of Influence,' and detailed them in his book Influence, Science and Practice. One of these principles was ‘Liking’. He points out that people prefer to buy from people that they like. As a general rule we tend to like people who appear to have similar tastes, personality traits, background or lifestyle. This is most noticeable in teenagers who split up into ‘tribes’ according to the music they like, the sports they play or the hobbies they have. Some people might not care for my approach to creating success; “Not structured enough” or “Too structured”. However, others will believe that we are ‘kindred spirits’ and […]