How do you get clients?

– Posted in: Business, Marketing

I have given some more thought to what is important to actually getting clients. There are three things: Visibility, Creating Value and lack of insecurity. The value would be to do with your ‘Unique Selling Point’ and the lack insecurity enables you to be visible with ease. In my experience it was a fear of criticism that stopped me becoming visible.
“I can’t give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time.”
Herbert Bayard Swope (1882 – 1958)
Clients come with visibility, and visibility may come with criticism. For someone to criticise they must have some positive intent and you can use that insight to your advantage. Here is a question I got from Jamie Smart (www.SaladLtd.com)
“If you wanted to be criticised as much as possible what are some of the things that you can already imagine doing to become more visible?”

2 Comments… add one

Jamie March 5, 2011, 8:54 pm

“If you wanted to be criticised as much as possible what are some of the things that you can already imagine doing to become more visible?”
Surely there are many things a person or business can do to become more visible if they wanted critisism – but most of them wouldn’t be very helpful for their business. I know they say ‘any publicity is good publicity’ but if I committed a crime, I might get lots of publicity but no new business!
Interesting thought experiment I suppose…
cheers – Jamie

trancenlp March 5, 2011, 9:51 pm

Hi Jamie, Thanks for your post.
You are right. It is an “interesting thought experiment” if you take the concept to an abstract extreme that would be of no value to your business. I was more thinking of taking a chance and giving a truly authentic message.
I like the quote: “I can’t give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time.” by Herbert Bayard Swope (1882 – 1958).
If I said that there was a ‘spiritual aspect’ to what I do, I may alienate many people who would really benefit from, and enjoy, working with me.
Alternatively, if I were to discuss some of the concepts of quantum physics that support the principles of thought and consciousness; I might be criticised by a completely different group of people.
The more I focus my message to my ‘niche’ market (the people meet my selection criteria) the more other people may criticise me.
It is not that I want criticism; it is just if I am not being criticised then I am not getting my message out. If 60% of the people criticise my message and I have talked to ten people then that leaves four potential clients. If that 60% represents sixty people then I have ten times the options available. I believe that the person with the most options will be the most successful.
Does this explain what I meant?

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