I have given some more thought to what is important to actually getting clients. There are three things: Visibility, Creating Value and lack of insecurity. The value would be to do with your ‘Unique Selling Point’ and the lack insecurity enables you to be visible with ease. In my experience it was a fear of criticism that stopped me becoming visible.
“I can’t give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time.”
Herbert Bayard Swope (1882 – 1958)
Clients come with visibility, and visibility may come with criticism. For someone to criticise they must have some positive intent and you can use that insight to your advantage. Here is a question I got from Jamie Smart (www.SaladLtd.com)
“If you wanted to be criticised as much as possible what are some of the things that you can already imagine doing to become more visible?”