The best way to charge a premium for a presentation or training programme is to have clearly defined objectives. The concepts are equally applicable to an induction process (when someone joins a company or department) and to goal setting.
Anyone who wishes to be seen as experienced professional needs to be aware of how to create a message that effectively introduces a presentation, training session or induction.
When explaining the importance of objectives, and how to create them, the range of things I cover are:
• The importance of defining objectives
• How to classify objectives
• The three domains of learning
• The three factors affecting objectives