Many consultants, or business owners, will be familiar with this question: “So, what is it that you do again?”
When meeting people at a networking event it can be difficult to keep track of who does what. This is especially true at events where each attendee gets a chance to do a ‘one minute pitch’.
You can make it easier on your fellow networkers by having a product name that is both descriptive and simple to remember.
I does not matter if you have a range of products or services, it turns out that having a signature product is the best way to become known as a key person of influence within your industry.
Here is the explanation behind my, deliberate ambiguous product name…