I have noticed that many people who are successful in life seem to be good at public speaking. This is no coincidence really, because the attributes of a good speaker are the same attributes needed for a successful business. The eight attributes of success. Numerous business owners have a useful skill – a valuable skill – that can help a lot of people. They are passionate about communicating the knowledge they have, and love what they do. However, they have a one major difficulty: Not enough potential customers. And to overcome this difficulty, some presentation skills are essential. Marketing yourself, and your ideas, is a key function in any business. […]
There are six areas in a business in which you can make changes and increase your profit. I have listed the areas below, along with some examples of the changes that could be made: 1. Increase the number of people who receive your message - By adding a video (or improving the existing one) on your web site - By carefully choosing the words in the titles of your marketing emails 2. Increase the number of people who take action on your message (your ‘leads’) - By giving immediate value and a compelling call to action 3. Increase your conversion rate (the number of enquires converted into customers) - By […]
Hi, Steve here. I have something cool for you to try. What are two powerful questions that, when asked, increase your ability to create success - every time you use them? What are the questions that focus the minds’ of everyone involved and often initiate creative conversations? • “What do you want?” • “How will you know when you’ve got it?” The power lies in the thoughts, ideas and resulting conversations, the questions initiate. When used elegantly and with careful intent they encourage creativity, accountability and confidence. Here is a more focused rendition of the first question. I ask this at the beginning of a meeting: “If you could get […]
In this video, I show you how to deliver a marketing pitch that has clarity, credibility and relevance. The following seven-point marketing structure covers the key messages that need to be that communicated: 1. With whom do you work? Who is your target market? 2. What problem do they have? 3. Why are you credible? What makes you the expert? 4. What process do you use? 5. What are the results (that solve their problems)? 6. What success stories do you have? 7. Lastly, a call to action (booking a conversation, etc.) This structure enables you to create a marketing pitch that you will be able to deliver in a […]
It took me a long time to understand the component parts of an "Audio Logo". It turned out to be a lot simpler than I thought.....
I started networking about a year ago and I saw a formula in a networking brochure: Understanding + Trust = Referrals. Networking is about socialising and developing relationships. Once a person understands what you do, and trusts you, they are likely to help one of their ‘networking buddies’ (who needs your service) by giving them your name. The difficulty I had, to begin with, was that I did not have an ‘Audio Logo’. This is a sentences that gives people enough information to know ‘what you do’ and can be a starting point for a conversation. It contains the following four sections: I help [target market] who [challenge/problem they face] […]
How does a person behave comfortably, be articulate and engaging, in front of a video camera? Just by being themselves. However, for many people this is not as easy as it might seem. Some research surveys show that many people rate a fear of public speaking above the fear of death. This fear is called Glossophobia. Many people experience an intense anxiety before, or simply at the thought of, having to talk in front of a group. They do everything they can to avoid events where they might be the centre of attention, because they feel physical distress and panic in such circumstances. The good news is that this can […]
This is my response to someone who recently asked how to generate sales leads: First I would not try to compete on price. Customers only want to know what is in it for them. You are not selling a product or service but the solution to someone’s problem. When writing an advert, or rehearsing an answer to the “What do you do?” question; follow the AIDA acronym: Attention, Interest, Desire and Action. You first need to get their ‘attention’ with how your product will solve their problem. Then provide some more interesting information about how your product will solve their problem. Give them powerful reasons for buying your product, and […]