The eight attributes of success.

– Posted in: Business, Free Video, Marketing, Presentations, Success, Training

I have noticed that many people who are successful in life seem to be good at public speaking. This is no coincidence really, because the attributes of a good speaker are the same attributes needed for a successful business. The eight attributes of success. Numerous business owners have a useful skill – a valuable skill – that can help a lot of people. They are passionate about communicating the knowledge they have, and love what they do. However, they have a one major difficulty: Not enough potential customers. And to overcome this difficulty, some presentation skills are essential. Marketing yourself, and your ideas, is a key function in any business. […]

How does 15% equal 131%? Six areas to increased profit.

– Posted in: Business, Marketing

There are six areas in a business in which you can make changes and increase your profit. I have listed the areas below, along with some examples of the changes that could be made: 1. Increase the number of people who receive your message - By adding a video (or improving the existing one) on your web site - By carefully choosing the words in the titles of your marketing emails 2. Increase the number of people who take action on your message (your ‘leads’) - By giving immediate value and a compelling call to action 3. Increase your conversion rate (the number of enquires converted into customers) - By […]

Generating sales leads.

– Posted in: Business, Marketing

This is my response to someone who recently asked how to generate sales leads: First I would not try to compete on price. Customers only want to know what is in it for them. You are not selling a product or service but the solution to someone’s problem. When writing an advert, or rehearsing an answer to the “What do you do?” question; follow the AIDA acronym: Attention, Interest, Desire and Action. You first need to get their ‘attention’ with how your product will solve their problem. Then provide some more interesting information about how your product will solve their problem. Give them powerful reasons for buying your product, and […]

How do you get clients?

– Posted in: Business, Marketing

I have given some more thought to what is important to actually getting clients. There are three things: Visibility, Creating Value and lack of insecurity. The value would be to do with your ‘Unique Selling Point’ and the lack insecurity enables you to be visible with ease. In my experience it was a fear of criticism that stopped me becoming visible. “I can't give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time.” Herbert Bayard Swope (1882 - 1958) Clients come with visibility, and visibility may come with criticism. For someone to criticise they must have some […]