Steve Dickinson Business, Marketing, Video marketing 0
In this video, I show you how to deliver a marketing pitch that has clarity, credibility and relevance. The following seven-point marketing structure covers the key messages that need to be that communicated: 1. With whom do you work? Who is your target market? 2. What problem do they have? 3. Why are you credible? […]
Steve Dickinson Business, Marketing, Video Audio Logo, marketing 0
It took me a long time to understand the component parts of an “Audio Logo”. It turned out to be a lot simpler than I thought…..
Steve Dickinson Business, Marketing Audio Logo, Elevator Pitch, marketing, Networking 0
I started networking about a year ago and I saw a formula in a networking brochure: Understanding + Trust = Referrals. Networking is about socialising and developing relationships. Once a person understands what you do, and trusts you, they are likely to help one of their ‘networking buddies’ (who needs your service) by giving them […]
Steve Dickinson Business, Marketing, Presentations, Wellbeing confidence, marketing, public speaking, videophobia 0
How does a person behave comfortably, be articulate and engaging, in front of a video camera? Just by being themselves. However, for many people this is not as easy as it might seem. Some research surveys show that many people rate a fear of public speaking above the fear of death. This fear is called […]
Steve Dickinson Business, Marketing, Presentations Job interview, successful 0
Someone commented on my last blog (about how to generate sales leads). He said “You have this down to a fine art Steve, would you follow the same principle in finding a job?” This was my response….. When finding a job you are effectively marketing yourself, your time, your skills and expertise. However, you are […]
Steve Dickinson Business, Marketing marketing, sales 0
This is my response to someone who recently asked how to generate sales leads: First I would not try to compete on price. Customers only want to know what is in it for them. You are not selling a product or service but the solution to someone’s problem. When writing an advert, or rehearsing an […]
Steve Dickinson Business, Marketing, Music, Success, Video, Wellbeing Orianthi Panagaris, Steve Vai 0
Researcher Robert Cialdini identified ‘Six Weapons of Influence,’ and detailed them in his book Influence, Science and Practice. One of these principles was ‘Liking’. He points out that people prefer to buy from people that they like. As a general rule we tend to like people who appear to have similar tastes, personality traits, background […]
Steve Dickinson Business, Marketing, Presentations NLP, psychology, The Three Principles 0
A video is now, apparently, an integral part of a web site; in order to get people to give a site more than just a cursory glance. For me this is a worrying trend; because I believe that I have a great face for radio. A number of people have encouraged me to ‘do’ a […]
Steve Dickinson Business, Marketing NLP, psychology, sales, The Three Principles 0
I have given some more thought to what is important to actually getting clients. There are three things: Visibility, Creating Value and lack of insecurity. The value would be to do with your ‘Unique Selling Point’ and the lack insecurity enables you to be visible with ease. In my experience it was a fear of […]