Steve Dickinson Music, Psychology, Success goals, Steve Vai, success 0
I have recently seen one of my favourite musicians, Steve Vai, on YouTube with a video entitled “How to be Successful”. During the video, he explains how creating success is really about your ‘thinking’, and about creating a ‘vivid mental representation’ of your authentic genuine desire. Whatever you think of his music, his mastery of […]
Steve Dickinson Business, Marketing, Music, Success, Video, Wellbeing Orianthi Panagaris, Steve Vai 0
Researcher Robert Cialdini identified ‘Six Weapons of Influence,’ and detailed them in his book Influence, Science and Practice. One of these principles was ‘Liking’. He points out that people prefer to buy from people that they like. As a general rule we tend to like people who appear to have similar tastes, personality traits, background […]